Backstreet Boys | Egypt

ROLE: Executive Producer

CLIENT: Live Nation / Far and Beyond

YEAR: 2023

LOCATION: Cairo, Egypt

The Backstreet Boys performed in Egypt for the first time ever in 2023, which also represented one of the first Live Nation shows in the market.

I led the Live Nation team on the ground to execute the show, working closely with technical production and site management teams as well as overseeing safety, security, and event management.

The huge success of this outdoor concert has paved the way for further investment in the live music economy of Egypt, an exciting emerging market for live entertainment.